How It Works
May 17, 2017
Last fall I began riding my bike to work.
It’s not a long commute. About a mile and a half each way. But to paraphrase Miley, there’s always gonna be another pothole. And traffic. And narrow Philadelphia streets that leave mere inches between traffic and parked cars,...
May 8, 2017
Yesterday a creative director friend sent me a thought piece titled, "Has Advertising Lost Its Sense of Humor?"
It argued that humor is underutilized in messaging, whereas attempts at emotional depth run rampant, to the detriment of the brands behind them.
It struck a...
7 Things That Happened When I Started Biking To Work
Selling Underwear in 2017